10x vs 1/10th

In recently reading Alex Hormozi’s book “$100M Offers “, he gave an interesting challenge. From the book:

10x to 1/10th test. If my customers paid me 10x my price (or $100,000) what would I provide? If they paid me 1/10th the price and I had to make my product more valuable than it already is, how would I do that? How could I still make them successful for 1/10th price? Stretch your mind in either direction and you’ll come up with widely different solutions.

It got me thinking a lot about the services we offer. If someone were to pay us 10x more for what we did, what kind of additional value could we deliver? This was a relatively easy one to sort out, but it certainly got me thinking.

The reverse was much more difficult. If someone could only afford 1/10 of our cost, what could we do to still help them out?

It reminded me of this popular video from a few years back:

It’s similar to the questions that Alex asked, and it applies to make different types of work. One of the top comments on that video says, in part: