Google has historically been pretty quiet about what causes site to rank well in the search results. They’ll give high-level ideas (fast loading, great content, etc), but no specifics, and you can read many of my ideas from over the years in the SEO category on this blog. They’re still not opening up a bunch, they’ve just cracked the door for a little bit.
While they’ve not added it for every result, in many cases you can click and get some info about why Google brought up that result for you, and it looks something like this:
When I was helping to host WordCamp Atlanta a few years ago, we had a “developer day” and asked users during registration to rate their WordPress development abilities as either “Beginner”, “Intermediate”, or “Expert”.
When I was reading through the registrations, two came up in a row that were both marked “Intermediate”, and I was perplexed.
Every few years we hear that “email is finally dead”. It’s not.
Social media, SEO, and digital ads can be great ways to help promote your business, but lowly email still generally has (by far) the best return on investment. According to a recent study from some top companies:
The study showed that email-marketing ROI is currently calculated to be 4,400%, or about $44 return on every dollar you spend in your marketing campaign.
There are two big reasons why email is still huge, and why it’s not likely to go away any time soon:
28,687 days. That’s how long the average US citizen will live, around 78.5 years. Given the chaos of our world today, that number can be quite important. There’s a lot of inspirational things you can do with that, but we’ll be more practical today.
Given an even distribution, that means that 1 out of every 28,687 people will die today, or roughly 11,000, from various causes.
That means if I called 1,000,000 random people today, 35 of them would likely be dead tomorrow. Is that because of my call? Not likely.
That also means that if 1,000,000 people were vaccinated…
Over the past year or so, I’ve seen Google release two products that make subtle unexpected use of technology in brilliant ways.
The first is Google Stadia, their streaming video game service. I talked about it a few years ago, and it’s indeed quite excellent! What makes it interesting for this post is the way the controller works. Most video game controllers, like on a PlayStation or Xbox, use Bluetooth to connect to the system. It’s a great way to connect and works well.
Stadia, on the other hand, uses wifi. At first blush, that seems really weird, but it’s…
I recently posted about how luck is a combination of chance, curiosity, and hard work, and I still believe that. If you work hard and stay curious, there is a decent chance that you’ll find yourself “lucky” more often than not.
There are fun stories out there, though, where chance played a huge part in someone’s success. I have two great stories related to music that fall into that category.
Almost every day I see someone complaining about “the media”, and the lack of coverage on a particular story or the slant given to something that happened. Despite that, I still maintain that you are the media. It’s important to have professional news organizations out there, for sure, but they no longer have very much control of which stories spread and which ones don’t.
I posted a few days ago about a simple change that some websites can make to cause a huge jump in traffic, and the resulting screenshots from Google Analytics show what that looks like.
But what if the opposite happens? What if your traffic dips, and you need to figure out why? Google recently published a post with some helpful graphs to give you a rough idea of what the problem might be. Here is the quick overview:
In my experience, these line up pretty well. The only problem is that you need to let some time go by in…
This past Saturday, a video started going viral that seemed to very clearly show a police officer planting drugs in a car. While the video stops abruptly, it seems to be clear what’s going on, and it looked really bad.
While the video was getting passed around quite a bit and outrage was beginning to stir, the Caledonia police responded quickly and promised to do a full investigation and release all of the available footage. This gave people a chance to catch their breath and wait for all of the facts to come out, and Caledonia indeed released more…
When you’re working on something, you have two choices: do it right, or take time later to explain why it was done incorrectly. As Henry Wadsworth Longfellow said:
It takes less time to do a thing right than to explain why you did it wrong.
This came to mind when reading a recent post from Kevin Paul Scott, where he explained why that might be easier said than done:
We’d all like things to move faster. …
I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.