4 hours agoMember-onlyNetwork is a nounI hate the idea of “networking”. I’ll attend networking-focused events from time to time, but I’m doing it less often as time goes on. I find that most networking events are just a bad time for everyone involved. On the other hand, growing a network is important for all of…2 min read2 min read
1 day agoMember-onlyWriting exposes your gapsI’ve shared a few times on here that I often don’t know what I’m wrong about, so I work to try to expose those areas. Reading helps with that a lot, as does writing. In Adam Grant’s new book “ Hidden Potential “, he shares: I’ve seen many people shy…2 min read2 min read
2 days agoMember-onlyGoogle Tasks is finally decentDid you know that Google has a task management app? Not many do, because it’s been tucked away and largely ignored for years. It first came out in 2018 as a feature in Gmail, and has slowly expanded into a more full-featured app. …3 min read3 min read
3 days agoMember-onlyThe Sunday Summary: Magical marketing, ruinous empathy, and gaps in our knowledgeIn an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, November 20: Marketing isn’t magic Effective marketing takes solid insights and hard work, but there’s no magic involved. …2 min read2 min read
4 days agoMember-onlyI don’t know what I’m wrong aboutWith all of the reading and learning that I do, there is a clear path for much of it. I find areas that are new to me, dig in, and try to learn more. In many cases, though, my gaps aren’t readily apparent and I simply don’t know what I’m…2 min read2 min read
5 days agoMember-onlyOur customers don’t need more contentThe amount of content generated on the internet every day is staggering. Using YouTube as example, you’d need over 11,000 computers all streaming YouTube channels just to keep up with the new content being added in real-time, and that wouldn’t touch the billions of videos already uploaded. It’s crazy! Despite…2 min read2 min read
6 days agoMember-onlyScale the unscalableAI is making it easier to generate mountains of content, and it’s only getting faster, but that’s not what your customers want.1 min read1 min read
Nov 22Member-onlyValues without expression are deadI was talking to someone a few weeks ago and they mentioned that they “never take a stance on social issues”. While it can make sense for a business to stay neutral at times, it was interesting that they personally didn’t take a stance on anything. …2 min read2 min read
Nov 21Member-onlyRuinous EmpathyI talk on here a lot about empathy and kindness, which are both great virtues to embrace but both of which can be troublesome if overused. The idea I’ve shared a few times comes from Gary Vee’s concept of “Kind Candor”. If you’re simply kind to everyone and never speak…2 min read2 min read
Nov 20Member-onlyMarketing isn’t magicI was talking to a friend a few weeks ago that was working with a new company. That company had been outsourcing their SEO (Search Engine Optimization) work to another firm for a few thousand dollars a month, but it was unclear exactly what that other firm was doing. When…2 min read2 min read