Mickey MellenWe are generators of the mediaA few weeks ago, PJ Vogt interviewed Ezra Klein on the Search Engine podcast. It was a fascinating interview and I encourage you to give it…·2 min read·22 hours ago----
Mickey MellenCooperation wins, even if you lose every timeThe most famous problem in game theory is called “ The Prisoner’s Dilemma “, and you’ve likely seen it play out in game shows over the…·3 min read·1 day ago----
Mickey MellenSit quietly in a room aloneCan you sit quietly in a room alone? According to many ideas in the book “ Unlimited Memory “, it’s a great thing to do.·2 min read·2 days ago--1--1
Mickey MellenThe Sunday Summary: Generosity, presentations, cold outreach, and the internet isn’t getting worseIn an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.·2 min read·3 days ago----
Mickey MellenThe commodity versus the productWhat is it that you sell? Even if it’s just one product, it’s really more than one thing to your customer.·2 min read·4 days ago----
Mickey MellenThe internet isn’t getting worse eitherOver the past few years I’ve shared thoughts on how the world is much better than people think. Murder rates are down, reports of missing…·2 min read·5 days ago--2--2
Mickey MellenIf you purchase from cold outreach, you’re condoning their behaviorAs with most of you, I get hit with cold outreach all the time. Cold emails, phone calls, LinkedIn connections, people at our door, etc…·2 min read·6 days ago----
Mickey MellenPresent or be present?The title of this post may be a little confusing, but spelled out it’s:·2 min read·Apr 17, 2024----
Mickey MellenGenerosity is not about lowering your priceThere are many ways to be generous with your clients, and lowering your price can perhaps be a way to do that. In many cases, though…·1 min read·Apr 16, 2024----
Mickey MellenDon’t ascribe attribution to Google when other investments drove the real valueWhen monitoring your website traffic, it’s easy to look at your sources and see that Google has sent you the most traffic, leading you to…·2 min read·Apr 15, 2024----