A video on your home page is likely a sign of bad messaging

This isn’t an ironclad rule, but if you have to include a video on the home page of your site to explain how your product or service works, it’s likely a sign that your messaging needs help.

Not long ago, the guys on the Marketing School podcast made this very argument, and I tend to agree. Having videos to support your product can be great, but if someone needs

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Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.