All of your old Google Analytics data will vanish on July 1

Mickey Mellen
2 min readMay 24, 2024

In the last move of Google’s weird switch from “ Universal Analytics” (“UA”, the Google Analytics that everyone has used for years) to “ Google Analytics 4 “ will happen in just a few weeks. For those not familiar with this, Google Analytics is software used to track information about your website visitors, and Google made a massive change to this software a few years ago.

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Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.