Are your requests scaring customers away?
2 min readApr 6, 2022
When we’re developing a website, we work hard to make sure that every single page has a goal. The call-to-action (CTA) might be to sign up for a newsletter, reach out with more questions, or to simply continue on to another article for more information, but you have to have something there. Too often I find web pages that get to the end of the content and then… nothing.