B2B isn’t really a thing

Our marketing agency focuses on serving “B2B service-based companies”, and it’s worked out very well for us. However, “B2B” (business-to-business) isn’t really a thing.

For example, we work with a logistics company, but we’ve never spoken with “the company” — we talk to people like Geri and Wade.

We work with a land planning company, but we’ve never started a call with “ so how are you doing…