Be careful when measuring your targets

A few weeks ago, Seth Godin shared a pretty simple statement from Charles Goodhart: “ When a measure becomes a target, it ceases to be a good measure.

To be honest, it took me a little while to understand what he meant. We set a lot of goals at our company, and we measure our progress toward them. How could that be a bad thing? It’s not, necessarily, but I think it works better when the work…

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