But that doesn’t scale, does it?

Automation can be a great thing. In a way, it’s the reason you’re reading this right now instead of me having to come over to your house to tell you in person. There are databases, algorithms, feeds, and various other things that help get this post out there.

That said, I’ve been clear over the years that automation isn’t always the answer and it can lead to truly awful results. Authenticity always wins.