Don’t hustle those you wish to serve

As the pace of the world seems to always be increasing, it’s tempting to try to find shortcuts to reach your intended audience, but those shortcuts are likely to backfire.

As Seth Godin as said, “ The people you most want to engage with don’t want to be hustled. “

You can earn attention through giving of your time and insight, or you can steal attention by trying to hustle your future clients. What does “hustling” look like these days?

Unwanted Text Messages

There are cases where text messages from businesses can be good, but most of the time they’re an annoyance. In other cases, particularly with politicians, they’re completely unrequested and unwanted, and only serve to irritate the recipient.

Has a cold text message, either from a company or politician, made you trust them more?

The mailbox as a billboard

Sending out junk mail is one thing; it’s often annoying, but legal. For those that want to save the postage fees, though, they just stick stuff on the outside of your mailbox (which is most certainly not legal).

Even worse, it seems many tend to “un-stick” themselves from mailboxes and just clutter the street. Here are some I cleaned up recently while on a walk down our road.