Don’t hustle those you wish to serve

As the pace of the world seems to always be increasing, it’s tempting to try to find shortcuts to reach your intended audience, but those shortcuts are likely to backfire.

As Seth Godin as said, “ The people you most want to engage with don’t want to be hustled. “

You can earn attention through giving of your time and insight, or you can steal attention by trying to hustle your future clients. What does “hustling” look like these days?

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