Empathetic Marketing

The single best thing you can do with your marketing is to always keep the end user in mind. When we build websites for our customers, we frequently remind them that the site is not for them — it’s for their customers.

A common joke among web designers is that clients always seem to want their logo bigger. If you’re able to get a client to see the true end user of their website, that problem goes away.

“ Hey client, how does making your logo bigger help your customer? “

QR Codes

I see this in other ways too, such as with QR codes. QR codes are fantastic because they’re open-source by design. They don’t require a central database, so no one can control the content of them or shut them down or anything. It’s great!

However, the rise of QR codes has led to a rise in misuse of them. As a general rule, QR codes should only be used on printed pieces to help guide people to a digital product. If you see a QR code on a website or app, it’s likely doing more harm than good.

I recently had a friend write a post on LinkedIn promoting his event, and simply had “for more details scan this QR code”. No link to click, just the QR code. This meant one of two things:

• I was on my computer, so this means I needed to scan it with my phone, open the page, copy the URL, save it in Google Keep on my phone, then open Google Keep on my computer, copy the link in browser and then run it from there.