Empathy is key for SEO
1 min readJul 4, 2021
If you want to write content that ranks well in Google, empathy is a huge part of helping with those efforts. It’s not that empathetic writing is more SEO-friendly style, but really understanding your customers will help you target the right keywords. It doesn’t matter what you think people should be searching for, but it’s entirely about what people actually search for.