Expand all acronyms the first time you use them

This is something I’m generally pretty good about, but I need to make sure I stay focused on it. Particularly in the world of marketing, there are acronyms everywhere that you look. While I use them frequently and know what most of them mean, those that I interact with may or may not. Whatever your world looks like, taking the time to expand acronyms on first use is a wise thing to do.