Follow-up is crucial

A few years ago, we were all working in our office when a local company stopped by with a box of bagels and coffee for us. We didn’t know them, but they were reaching out to local marketing companies to let people know they exist (they were photographers, so potentially a good partner). They seemed nice, and it was a sweet gesture!

That afternoon, I connected to a few of them and looked for a time when we could chat further…