Google extracts “near me” from search phrases

I mentioned a few months ago that using the words “near me” on your website (or even in the name of your business) was unlikely to help improve your search rankings, and now there is some more data to support that.

To be clear, people search for things “near me” all the time, myself included. That’s not a surprise. However, if Google sees the phrase “near me” in a search, they…