Google isn’t looking for tricks
1 min readJun 24, 2021
I’ve said for years that Google doesn’t really change the rules too often. Certainly we’ve seen a few major shifts in the last 20 years (SSL matters more, mobile functionality is huge, etc), but most of what Google looks for has been exactly the same — high quality content that your users find valuable. That’s it.
Google’s John Mueller recently discussed this, with two short quotes sticking out to me: