Google isn’t looking for tricks

I’ve said for years that Google doesn’t really change the rules too often. Certainly we’ve seen a few major shifts in the last 20 years (SSL matters more, mobile functionality is huge, etc), but most of what Google looks for has been exactly the same — high quality content that your users find valuable. That’s it.

Google’s John Mueller recently discussed this, with two short quotes sticking out to me:

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I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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