Google launches “Search Console Insights”, and it’s excellent

If you have a website, Google has long offered two great (free!) tools to help you understand the visitors on your site.

Google Analytics: Shows you information about the people on your site; how they got there, a bit about them, and what they looked at.

Google Search Console: This is the view of your site from Google’s perspective, to see how your site looks to them, if there are any bugs, how frequently your site appears in user’s searches, etc.