Google ranks pages, not sites

When you’re working to improve your rankings in Google, it’s easy to slip into the idea of trying to improve the rankings for your entire website at once. While there is a bit of benefit to that, generally speaking Google looks more closely at individual pages than they do at entire sites. In fact, most of your searches on Google will lead to specific, well-optimized internal pages on websites, and not their home page.

As an example, I just searched for “best playstation games” and got the following results:

• https://www.gamesradar.com/best-ps4-games/
• https://www.metacritic.com/browse/games/score/metascore/all/ps4/filtered
• https://www.eurogamer.net/articles/best-ps4-games-20261
• https://www.techradar.com/best/best-ps4-games
• https://www.polygon.com/ps4/2018/10/12/17965856/best-ps4-games
• https://www.ign.com/articles/best-ps4-games
• https://www.tomsguide.com/features/best-playstation-games-of-all-time
• https://www.tomsguide.com/round-up/best-ps4-games
• https://www.pocket-lint.com/games/buyers-guides/131744-best-ps4-games-the-top-playstation-games-to-play-now

You’ll notice that every single one of them was for an internal page on a website. I suspect most of your searches end up that way too.

Related is the often overblown concern about how well the home page of your website ranks. While…