Hoarding money, marketing myopia, and failure

The term “marking myopia” is fairly new to me, though the concept is something I’ve seen many times before.

Explained by Theodore Levitt, it’s essentially when a company focuses more on short-term sales than on really solving their consumers’ needs. It can work for a while, but it’s likely to blow up eventually. The two famous examples:

Kodak

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Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.