How not to grow a business

I was talking to some new business owners yesterday that were working to get things off the ground, and they asked about failures that we’ve seen over the years. Successes can be great to study, but failures are often great learning opportunities.

While things at GreenMellen have gone pretty well (we’ve made it nearly 12 years at this point), we’ve had our share of mistakes over the years. Here are five that come to mind.

Wrong office

When we were first considering office space, we found two options that could be great for us. One was absolutely perfect, and the other was a much smaller (and less expensive) option. We went with the small one and regretted it almost immediately.

We did it for the right reason (not committing too much money), and things have worked out great since then, but in retrospect getting the right office the first time would have been good move.

Mis-hires

We’ve done well with our hires over the years, and I wouldn’t trade a single person on our team right now — they’ll all literally extraordinary. That said, we’ve made two less-than-perfect hires over the years.

We loosely follow the EOS model for running our agency (I’ve mentioned it a bit here) and they have a concept of making sure employees have “GWC”…