How we work with our clients

Over the years we’ve refined our approach in working with clients to help make sure the relationship is solid, successful, and mutually enjoyable. As we’ve honed that approach, we’ve come up with 11 items that explain how the relationship will work.

I hope this list helps you in two ways:

1. It will give you a better idea of what it would be like to work with GreenMellen for your marketing.
2. It may inspire you to create a similar list for your company.

The items in this list are similar to our contract, with pieces that protect our firm but also pieces to help protect our clients. I found this to be a great way to share some of the big items in conversational language to get everyone on the same page.

With no further adieu, let’s dig in.

1 — We work for your clients

Successful marketing means speaking to your potential clients in a way that positively affects them. Your desires for particular colors or content are not as important as your audience’s perspective, because you are not the end user of your marketing. They are. Final decisions are always yours (see #3), but we expect you to provide productive feedback that is aimed at our collective goals (see #9), not things that you “like to see”.

2 — We treat each other with respect

We’re excited to work with you! Our process is proven and works well, but there are still points where disagreements may come up. We welcome those opposing views but they must remain respectful. If disagreements come up, they must always focus on the issue and the goals, and never on the person. Mutual respect is required, and item #11 ensures it is.

3 — Final decisions are yours

Related to treating each other with respect (#2), all final decisions are yours. We will push for what we think is right, and we will provide solid reasons behind what we say, but this is a project that you own and all tie-breakers fall to you.

4 — We treat the internet with respect

We are stewards of the internet, and treat all internet users with respect. There are plenty of marketing…