If you agree to a lower price, pretend you didn’t

In many industries, including marketing, it’s fairly common to offer discounts or price breaks to help make a deal happen. There’s nothing wrong with that, certainly, but if you’re really giving a “deal”, then the value that you’re offering needs to stay the same.

For example, if you have a $1,000 project that you agree to sell for $750, the value of your work needs to remain at…