In sales, being well-liked is a tie-breaker
2 min readDec 30, 2021
--
About a year ago, I shared a thought from Blair Enns where he stated that when it comes to sales, price is only a tie-breaker. It seems he considers a handful of things to “only be a tie-breaker”, as a recent episode of his 2Bobs podcast talked about how being well-liked is only a tie-breaker as well. To be clear, I agree with both of those statements.
