Is your product the best use of their money?

When you have a product or service for sale, your main goal is generally for people to exchange money to acquire what you’re offering. They key to remember is that your product needs to literally be the best use of their money in that time.

Whether you’re selling a $2 soda or an $80,000 car, in either case that customer needs to feel that giving you that money is the best thing they can do with it.

I’ve shared before that once I bought a 20oz bottle of Coke for $5, and I considered it to be an amazing deal! At that moment in…