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Leave it better than you found it

Mickey Mellen
2 min readJan 23, 2022

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There are two main ways you can approach the internet:

  1. You can be patient and giving, contribute to the discourse, and leave it better than you found it.
  2. Work to squeeze every bit of value out of it and not worry about what’s left when you’re done.

Individuals likely have some granular levels between those, but businesses are often much more black and white. For example, I got an unsolicited message on a LinkedIn a few days ago that said the following:

Our team has launched (redacted), sales & prospecting automation software for Linkedin that allows you to not only automate connection requests and messages you send, but also create campaigns and build sales funnels on Linkedin.

“Automate connection requests and messages you send” — that’s not good. One of the growing problems with social media is noise from automation, and this tool is explicitly designed to do exactly that.

To show that they know what they’re really doing, their website touts various features that help you to be super careful to avoid LinkedIn’s monitoring and spam systems — because they know they’re doing a bad thing.

Making solid connections is getting more difficult than ever, and tools like this are only making it worse. The problem is that tools like this will…

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Mickey Mellen
Mickey Mellen

Written by Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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