One of the brilliant things that Apple does with their products is not overthink the marketing, particularly the packaging. A great example of this was an excellent video produced years ago, showing what Microsoft might do with the incredibly simple iPod packaging:
The idea comes back to a quote from Antoine de Saint-Exupery:
Perfection is achieved not when there is nothing more to add, but when there is nothing more to take away
Don’t keep adding unnecessary fluff to your blog post, video, podcast, or product packaging. Strip it down to the best stuff, and then just let it be.
Originally published at https://www.mickmel.com on June 12, 2021.