Marketing automation isn’t always the answer

Marketing automation can be a great thing. If a user is interested in your service or product, creating a series of messages to go out to them can be a very beneficial for both parties. Too often, though, companies think that marketing automation is something magical that can solve all of their problems, and that’s generally not true.

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I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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