Member-only story
Marketing is all of it
Aug 22, 2022
It’s kind of funny that we refer to our company as (in part) a “marketing firm”, because we don’t really do marketing. We can’t. We help with promotion and advertising, which is a big piece of it, but marketing is really everything that your company does.
It’s how you answer the phone.
It’s how you show up to serve customers.
It’s how you treat your vendors.
It’s how you help your community.
It’s really not that different from branding. When people hear about your company, what do they immediately think of?
Promotion and advertising are very important for almost every company, but your marketing begins long before you hire us.
Originally published at https://www.mickmel.com on August 22, 2022.
