More data = less value

Our agency is a big believer in data. We track website metrics, social media metrics, email marketing metrics, and pull in great tools like heatmaps to take things even further. However, a problem that can quickly arise is having too much data. It’s easy to build a giant report that shows everything, but the result of that is often that the key metrics get buried.

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Good TikTok Creative Case Study — Pepsi on TikTok

No More BoardBooster: How to Pick a New Pinterest Scheduling Tool

Entrepreneurs are the New Athletes

6 Inexpensive Ways to Dramatically Increase Conversion

How to use CRM software to enhance your Productivity

A quick look at 2020

One Magic Question That Can Help Your Business Excel with Sales Leads, Marketing, and Customer…

Curiosity is Content’s King

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

More from Medium

Here’s how to get local e-Newspaper access with your library account.

Distributing An Estate (or anything) Equitably — A Formula

All feedback is just data — right?

What Is Innovation?