Offer less jam

When coming up with variations of your product, it can be tempting to keep making more. After all, more choices mean that more people will find something they like, right?

In some cases that might be true, but most of the time fewer choices will lead to better outcomes.

A 2000 experiment from psychologists Sheena Iyengar and Mark Lepper helped to prove this. In their experiment, they were in a supermarket where…

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