One cockroach will ruin the whole bowl of cherries

In reading “ Thinking, Fast and Slow “ I came across a quote from Paul Rozin, who was introduced as “an expert on disgust” (what a title!).

Paul pointed out that “ a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches. “

The same is true with your marketing. If all you put out is garbage and self-centered content, a “cherry” here or there isn’t going to help things.