Own your shortcomings
A few years ago I was car shopping and was looking at perhaps getting a Nissan as my next car. As I researched further, though, I found out that they didn’t yet support Android Auto (which was on the list of features I was looking for).
When I Googled for “ why doesn’t Nissan support Android Auto”, the #1 result was from… Nissan! They had crafted a nice page explaining their process and how they planned to support it soon (which they indeed did). Rather than shy away from being one of the last to support it, they published their thoughts so that they could own the narrative.