Page Experience is becoming more important to Google

For the past few years, Google’s “page experience” update has essentially been used as a tie-breaker. If you have features such as HTTPS on your site (which you should), or your site loads quickly (as it should), those weren’t huge ranking boosts. In fact, Google confirmed back in 2015 that HTTPS was essentially just a tie-breaker — if your site and another were mostly the same, but one had HTTPS and the other didn’t, that would push them over the top.

When it comes to what “page experience” specifically means, Google generally looks at…