Perceived value is all that matters

When trying to sell your product or service, the value that it provides to your customer is essential. The problem is that the true value is largely irrelevant — it’s all about the value that your customer perceives.

The idea of Exchange Theory is that the perceived value of an item must be more than the perceived cost of that item. I heard David Salyers speak recently (he’s the former VP of Marketing…

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Mickey Mellen

Mickey Mellen

5.9K Followers

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.