Precise attribution is nearly impossible, and that’s ok

When we’re helping a company with their marketing efforts, we have a variety of tools that we employ to help track data and understand how things are performing. Starting with tools like Google Analytics, we set up data scorecards, heatmaps, trackable phone numbers, and a variety of excellent tools to help with our efforts.

At the end of the day, though, it’s essentially impossible to track every sale back to the source and we need to learn to be ok with that.