Repetition is essential

I always feel bad when I repeat myself, and that’s creating a disservice to both you and I.

I’ll frequently have an idea for a post and think “I can’t do that, I already talked about it before”, which is just silly. I appreciate you reading this post today, but I’m quite confident you can’t remember many of the other posts on here. I hope they made you think more and become a slightly better person, but it’s unreasonable to think that you remember very much of the exact content on here.

As a result, repetition is a good thing. Not re-publishing the same posts again, but coming back to the same topics.

People like us do things like that

“ People like us do things like that” is something Seth Godin has said repeatedly over the years when talking about building tribes of like-minded people. I wanted to look at his blog and see how many times he’s said that phrase, but it was too many to count — easily hundreds of posts. He didn’t repeat himself over and over, but it was the same tune. Each time he shared that concept, he gave a slight twist.

In Robert Carnes’ excellent book “ The Story Cycle “, he talks about sharing a specific story repeatedly. He says:

“There’s a fine line between under-sharing and oversharing a specific story, but most organizations…