Social Proof

The mental model of Social Proof is used frequently in marketing, but it’s a bit deeper than I’ve often realized. The main concept, as written by Robert Cialdini in his 1984 book “ Influence “ is that it:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.