The “about” page is the only good place for your company story

When a user visits your website, they usually have a problem that you’re hoping they can solve. If you can show your expertise in understanding the problem ( perhaps you’ve faced it as well), show how you can solve it, and give clear next steps, you’re great shape.

We’re talking to a couple of different companies right now that both have a section on their current home page literally titled “about us”. It gets into their experienced team, how long they’ve been around, and various things that don’t matter to someone visiting the site — at least not yet.

When someone visits your website, they want to know how you can help them solve their problem. The problem might be a broken windshield, a sputtering air conditioner, or a pile of products that they just can’t sell. Whatever the problem might be, the first thing they want to know is how you can help them solve it.

Once they think you might be a viable solution to help them, then they’re going to see what you’re all about. In the case of most sites, including the GreenMellen site, the stats support that idea.

People arrive on our site via tons of different methods, and our “about” page is generally the 14th most popular page where people start. However, regardless where they start on the site, the “about” page is…