The bad side of AI

We all knew it was coming, and the first taste of it is here — people using AI in social media to try to reach more people more quickly.

I recently shared a post that featured Gary Vaynerchuk and his thoughts on how to build a business for the future. On LinkedIn, this is a comment that I received:

If you’ve used ChatGPT or other AI writing tools very much, you’ll recognize elements of this right away as this was clearly an AI-generated response, not something personal from this man. Looking through his other comments, most are along the same line.

Therein lies the problem — these are all responses that are at least semi-relevant to the topic at hand, and 100% unique so that you can’t easily find proof that it’s fake. Right now it’s easy enough to notice when things are AI-generated, but that’s changing quickly.

Tools like IFTTT are adding more AI magic to them, which is likely to create a deluge of this kind of content. Thus far it can’t auto-comment like the example above, but that’s certainly coming very soon. For now, you can:

• Set up RSS feeds for content that you want to follow.
• Have IFTTT pull in those feeds and summarize them.
• Take those summaries and auto-publish them on your various social channels.