The downside of the “magic email”

“The Magic Email” is such a strange tool to me. It’s so simple, yet it’s so effective. If you’re not familiar with it, this link explains what it is. I’ve used it a good bit over the years, and the results have been amazing. In the past six years I’ve used it 44 times (once every few months), and 25 of those have generated a response. It’s fantastic!

In my case, I only use it on leads that have reached out to us, we had a positive conversation, and then they went dark. This works to get a response in a shockingly short period of time. Here’s a real example:

• Emailing back and forth with a potential lead and things were going well.
• On August 25, I sent an email and didn’t hear back.
• I followed up again on September 6 and didn’t hear back.
• I followed up again on September 23 and didn’t hear back.
• I sent the magic email on October 17 and heard back 13 minutes later.

The fact that this helps restart the conversation is excellent, but I’m learning that when someone is that bad about responding, things never really work out very well in the end.

I took a closer look at the 25 people that responded to the magic email and found the following:

• “Let’s resume the conversation”, but then they…