The evolution of websites

The internet is changing rapidly, thanks to big shifts in social media and the ongoing wave of AI. Websites have largely remained the same in recent years, staying strong as the home for every business on the internet. I don’t think that will be changing anytime soon, but the nature of the sites themselves may begin to shift.

In a recent blog post, Jeremiah Owyang had some interesting predictions for where AI could be leading, I found two to be quite interesting. The first:

As AI Agents become the dominant entities on the internet, website owners will cater to them by offering Agent APIs that instantly provide information to our AI agents, rather than simulating a human click path as AI agents do today.

In short, if we’re using AI to accomplish tasks (“ChatGPT, how do I solve this problem?”), websites will need to be able provide information to other AI bots and not just humans.

However, I think this will largely be a separate laye r. Many websites use APIs today (interfaces to help tools connect together), and those will simply become more robust. The main front-end of a website can remain human-focused, and the APIs can work hard to serve AI bots.

Owyang also said:

Websites won’t go away, but they will need to evolve. When humans visit websites, the content could be…