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The four ways Google is failing

Mickey Mellen
3 min readMar 30, 2024

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The list of ways where Google is falling short continues to grow, and none of them have to do with AI. Well, maybe some do, but none that I’m talking about today.

As I recently shared, Google’s approach over the last few years is very clearly aimed at shareholders instead of users, and it’s going to hurt both of them as time goes on.

The graveyard

The first, and likely most justifiable, is the Google graveyard. They’ve killed off hundreds of products over the years, and will continue to do so. Some made sense (did you use “Jamboard” very much?), some were frustrating (such as losing Google Stadia), and some just make no sense (why get rid of Google Domains?).

Google Reader

The telling one for me, as I’ve shared before, was Google Reader years ago. I don’t mind that they shut down the product, but the way they did it made the internet far less useful for millions of users.

Google Now

I just shared this one a few weeks ago, but this is probably the most glaring. They took a piece of tech that was super useful but hard to monetize (“Google Now”) and essentially replaced it with ads (“Google Discover”).

Google Analytics

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Mickey Mellen
Mickey Mellen

Written by Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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