The Serendipity Vehicle

Serendipity is one of those things that just seems to kind of happen on its own, similar to luck. However, just like luck, you can do things to make those random bits of serendipity happen more often.

David Perell feels that writing can be the best kind of networking, and I tend to agree. In an essay of his, he explains how writing has lead to some fantastic opportunities in his life. In short, writing gives you a chance to show up in front of various people, and writing somewhere that you control ( so that your content doesn’t become vapor) is a great way to increase serendipity.

Tim Stodz

Tim Stodz wrote a great piece about this as well, suggesting that his personal brand is his “serendipity vehicle”. He shared:

My personal brand is my serendipity vehicle. It’s a way for me to interact with the spirit of the universe and to put myself in a position for good things to happen.

Then, once the good things happen, people tell me I’m lucky.

He also compares his personal brand with his business brands, and how they should be approached very differently from one another. In his case, like with mine, there is no monetization happening with his personal brand. He shares:

I hope you decide not to commoditize yourself. If you want to create a business, I encourage you to do so and do it under a brand that can scale and grow without you.