The Sunday Summary: Branded searches, veneer, and saving 50 steps a day

In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.

Mon, October 9: The customer isn’t always the user
In a lot of cases, the person buying your product is the one that will be using it, but there are many cases where that won’t be the case.

Tue, October 10: Branded searches matter too
Ranking well for unbranded terms (like “website designer in Atlanta”) is great, but never neglect the search results for when people look for you by name.

Wed, October 11: Design isn’t veneer
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” — Steve Jobs

Thu, October 12: Know the other side better than them
The more you can understand the people on the “other side”, the better off everyone will be.

Fri, October 13: The incredible value in some services
There are things in our lives that are…