The Sunday Summary: Defending opinions, Coca-Cola ingredients, and the Tribe of Mentors
In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, February 19: You don’t need to defend your opinion
As Mónica Guzmán says, “ Your opinion is not a final answer. It’s a snapshot of where your mind is right now. It’s not something you have to defend. “
Tue, February 20: Why doesn’t Coca-Cola advertise their ingredients?
David Ogilvy explains a time when he made this mistake while advertising for a brand of whiskey: “ Writing advertising for any kind of liquor is an extremely subtle art. I once tried using rational facts to argue the consumer into choosing a brand of whiskey. It didn’t work. You don’t catch Coca Cola advertising that Coke contains 50 per cent more cola berries. “
Wed, February 21: Social media isn’t the problem
Despite what you might hear on the news and in politics, social media isn’t the problem for teens that they say it is.
Thu, February 22: Why We Sleep
Some thoughts from the book “Why We Sleep”.
Fri, February 23: Interruptions with unbalanced scale
Spam causes many issues, but the unbalanced…