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The Sunday Summary: Generosity, presentations, cold outreach, and the internet isn’t getting worse

Mickey Mellen
2 min readApr 21, 2024

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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.

Mon, April 15: Don’t ascribe attribution to Google when other investments drove the real value
It’s easy to look at your stats and see a bunch of traffic coming from Google, but much of that might be actually driven by other sources, and those other sources are likely of much greater value.

Tue, April 16: Generosity is not about lowering your price
Being generous with your clients might mean lowering your price, but it might not.

Wed, April 17: Present or be present?
“I explain it as being present or presenting, and it’s one of my fondest lines that I’ve authored is you can present to people or you can be present to them. You cannot do both.”

Thu, April 18: If you purchase from cold outreach, you’re condoning their behavior
The title says it all. If someone hits with you a cold opportunity, the only moral response is to say “no” every time.

Fri, April 19: The internet isn’t getting worse either
It feels like the internet is getting worse, but it’s…

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Mickey Mellen
Mickey Mellen

Written by Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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