The value of having social media followers is plummeting
3 min readMay 6, 2024
Over the past few years we’ve seen a slow decline in the value of having “followers” on social media, as the algorithms continue to shift to show content to all users as they see fit.
YouTube, while it’s changing quickly, is an example of the old model. More often than not, videos are shown to users that have specifically subscribed to a channel and not to as many…